mcluhan marshall 1964 understanding media the extensions of man

Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.īy Marshall McLuhan and Eric McLuhan O/R Books (2017) Some of the tetrads were published, but only a few. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. The Lost Tetrads of Marshall McLuhan (2017) Annotated by scholar Elaine Kahn, who encountered the work of both these thinkers as a teenage student, the letters are a window on ideas and concepts that shaped the world we know today.

This collection of their entire correspondence – from 1968 to 1980 – shines a light on their friendship and mutual respect during a fascinating period when television ruled and the world was becoming a global village. Two Canadian Catholic 20th-century public intellectuals whose lives and ideas intersected in surprising ways.

Explorations: Studies in Culture & Communication (1953 – 1957)īibliography of Work Books Been Hoping We Might Meet Again: The Letters of Pierre Elliott Trudeau and Marshall Mcluhan (2019)

Mcluhan marshall 1964 understanding media the extensions of man